There’s something we love about fake brands in sim racing games — names nobody’s heard of, appearing on cars made up of pixels.
No fears of disappointing your paying sponsors when you cause the first-turn-first-lap pileup. No concerns about losing paid representation when you tweet that pineapple belongs on pizza. No suits in the marketing department telling you how the logo can and can’t be used on a race car.
That’s why, when we created Paint Builder, we decided we’d fill it with fictional brands of our own — so you can truly unleash your flexibility and creativity when you’re designing your custom paints for iRacing.
We’ve added 30 new brands to the Insert Logo screen in Paint Builder for your painting pleasure, bringing the total to 175 fictional sponsors that we promise will never contact you about making a sponsored Instagram post with a cringe caption … because they don’t exist.
AeroQuip: A company that makes aerodynamic accessories like canards and diffusers.Axle Ace: A brand for axles, wheel hubs, and related drivetrain parts.Bean & Co.: A racing-themed coffee shop.Bunny: A rabbit-themed brand of racing shocks and suspension parts.Citius: A brand of high-performance parts to make race cars go faster.DynoMight: An engine-tuning company specializing in performance parts.Fluxor: A futuristic brand for high-end electrical components or advanced tech.FreshFlo: A brand of high-performance air filters for vehicles.Glimma: A brand of household candles.Grip Guard: A company that makes anti-slip tire sealants.GritGrip: A tire company specializing in high-traction racing tires.Helix: A brand of suspension springs for vehicles.HexArmor: A brand for durable car armor or protective coatings.HydroGuard: A manufacturer of high-quality windshield wipers.Nanogrip: A tire company focused on advanced, nano-enhanced rubber compounds.Nitronaut: A brand offering nitrous oxide kits and performance boosters for race cars.PEBCAK Diagnostics: A company that troubleshoots technical issues with vehicles. (Promise our lovely customer service team had nothing to do with this one.)Pistonix: Specializes in engine internals like pistons, rods, and crankshafts.Quantis: A tech-forward company dealing with vehicle data systems and tuning.RoadRazor: A line of precision cutting tools.SnapShift: A manufacturer of racing transmissions and gear shifters.SparkClean: A versatile line of household cleaning products, from sprays to wipes.SpeedStream: A synthetic oil or lubricant brand designed for racing.Steel Fusion: A brand offering brake systems with high-strength alloy parts.SteelTrek: A brand of durable off-road armor for vehicles.Tanuki Café: A coffee shop with the imagery/theme of a raccoon and coffee beans.TOBI: A logistics/emergency delivery company for medical supplies.TrackMax: A supplier of racing components/track-specific performance parts.Turbovolt: A high-performance energy drink brand. Imagery like lightning bolt/electricity.Wristgard: A brand of driving gloves for automotive enthusiasts.
Our descriptions for these brands are merely suggestions. You’re welcome to creatively reinterpret, recolor, and reconfigure in any way you want in Paint Builder.
We’ve got lots of fun new features in the works coming soon to Paint Builder, like layer groups and sharing editable projects in the Showroom.
Get painting with these 30 new “brands”, along with over 100 others, in Paint Builder, included with your Trading Paints Pro membership.
